Curriculum Outline

 

Unlock Retail Strategies and Gain Buyer Insights

This seminar offers a unique vantage point by delving into the perspectives of your buyers. Gain invaluable insights into their needs, decipher buyer preferences, and attain mastery in essential retail mathematics. Elevate your proficiency to become a well-rounded professional equipped with a comprehensive understanding of buyer dynamics.

Key takeaways: 

• Deciphering buyer metrics and essential retail mathematics for strategic sales decision-making

• Navigating objections: Understanding and overcoming common challenges from the buyer's perspective

• Strategic entry: Best practices for engaging new accounts and effectively presenting product lines to assistants

Class length: Approximately 90 minutes, test to follow seminar

PGA Education Credit: 2 credits available

First Live Session: Thursday, August 8, 2024, 10am PST / 1pm EST, also available on-demand: Register to Participate​​

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Preparing to Show the Line: Make more money, have more time!

Unlock strategies to augment your sales productivity. This seminar delves into streamlining sales processes to achieve greater efficacy, emphasizing adept time management and meticulous preparation for buyer engagements. Gain insights into indispensable metrics and analytical tools to bolster business performance. Explore adaptable best practices applicable across business phases, culminating in a comprehensive understanding of sales career progression.

Key takeaways: 

• Explore optimal strategies for scheduling appointments at regional and national shows

• Develop a systematic approach to effectively prepare for buyer engagements in a professional capacity

• Acquire insights into the career trajectory within golf sales and actionable strategies to advance within the field and pick up new lines

Class length: Approximately 90 minutes, test to follow seminar

PGA Education Credit: 2 credits available

First Live Session: Friday, September 27, 2024, 10am PST / 1pm EST, also available on-demand: Register to Participate

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Relationship Building

This seminar aims to furnish participants with indispensable skills and methodologies crucial for fostering a robust sales ethos conducive to revenue escalation. Learn communication etiquette and best practices for professional correspondence. Delve into the art of transcending mere transactions to forge enduring client relationships, transitioning from customer interactions to valued partnerships, and ultimately, mutually beneficial collaborations.

Key takeaways:

• Discover the 7 steps to selling

• Uncover strategies to secure responses and engagement from prospective and existing clients

• Cultivating your customer relationships: strategies for elevating transactions to enduring partnerships

Class length: Approximately 90 minutes, test to follow seminar

PGA Education Credit: 2 credits available

First Live Session: Wednesday, October 30, 2024, 10am PST / 1pm EST, also available on-demand: Register to Participate

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Strategic Social Media and Email Marketing to Elevate your Business

This seminar is dedicated to empowering attendees with the tools and insights to elevate their business through strategic utilization of social media platforms such as Instagram and LinkedIn. Discover effective techniques for self-promotion and brand marketing leveraging platforms, propelling your business towards heightened visibility and engagement. Learn how to turn Chat GPT into one of your most valuable tools.

Key takeaways:

• Learn to write sales-driven copy to grab attention and generate results

• Harness social media: templates and marketing calendar strategies for business implementation

• Master email etiquette: best practices for effective buyer communication

• Refining follow ups: best practices for driving results and nurturing leads

• Chat GPT: Learn how to harness the power of Chat GPT for your business and gain useful prompts for leveraging this tool

• Learn to build personalized digital catalogs for your customers that can be presented with ease and utilized by your buyers for an effective order process

Class length: Approximately 90 minutes, test to follow seminar

PGA Education Credit: 2 credits available

First Live Session: Thursday, November 7, 2024, 1pm PST / 4pm EST, also available on-demand: Register to Participate

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Event Sales: Unlocking Success in Specialized Retail Environments

Delve into the realm of event-based sales with this comprehensive seminar. Discover winning tactics tailored to maximize success in demo days, tournaments, events, trunk shows, and pop-up shops. Navigate the unique dynamics of these opportunities and learn how to leverage specialized strategies effectively. Uncover the power of branding and partnerships to elevate your sales game to new heights.

Key takeaways: 

• Gain insight into specialized sales techniques uniquely suited for events ensuring you're equipped to excel in diverse retail environments

• Learn how to develop and implement a strategic framework specifically designed to enhance sales outcomes in event-based settings, maximizing your revenue potential and fostering long-term success

• Explore the transformative impact of branding and strategic partnerships in amplifying sales effectiveness

Class length: Approximately 90 minutes, test to follow seminar

PGA Education Credit: 2 credits available

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Technology Tools for Sales Mastery

Learn to be a power user of advanced tools and technology to propel your sales towards unprecedented growth and triumph. Explore the latest cutting-edge technology tailored to optimize your sales processes and drive success in today’s fiercely competitive market landscape.

Key takeaways: 

• Mastering modern sales tools: Strategies for maximizing efficiency and effectiveness

• Optimizing appointment management

• Develop a competitive advantage through leveraging technology to propel your business growth

Class length: Approximately 90 minutes, test to follow seminar

PGA Education Credit: 2 credits available

First Live Session: Tuesday, January 7, 2025, 1pm PST / 4pm EST, also available on-demand: Register to Participate

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Plus Continuing Education Opportunities on Topics Including:​

• RepSpark training

• Understanding open-to-buy and advanced retail math

• Selling strategies tailored to hard goods

• Managing one on one appointments versus hotel shows

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